Date2 August 2023 (Wednesday)
Time16:45 – 18:15
Name of the activityBeer Game
Introduction of activity•The members participating in the game each play different roles: retailer, wholesaler, distributor and factory. Their weekly decision is how much beer to order. The 4 roles can only communicate through the order form. No other form of communication is allowed.
•There are 2 students for each role, one to participate in the practice, and the other to record the order quantity, inventory and cost.
•Each group has a beer inventory. Each role receives orders and sells goods to the downstream. Apart from the factory, each role has an upstream, and will order beer from the upstream.
•The beer game simulation lasts for 15 weeks. The only goal of each role is to play their roles as well as possible to minimize the total cost of the supply chain after 15 weeks. This game enables students to understand the famous bullwhip effect in the supply chain through various practices.
Format of ActivityGame
Medium of InstructionCantonese
Introduction to Instructor(s)Dr Ni Bing
Department of Supply Chain and Information Management
Dr. Bing NI holds a Bachelor of Engineering, a Master of Engineering, and a PhD in Computer Science & Engineering. Dr. NI has worked previously in The Hong Kong University of Science & Technology (HKUST), The Noah’s Ark Lab Huawei Technologies Ltd, Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI), and Alephoson Biopharmaceuticals Ltd, and she is currently serving as a Lecturer in the Department of Supply Chain and Information Management, School of Decision Science, in The Hang Seng University of Hong Kong (HSUHK). Her main research interest lies in big data visual analytics and machine learning, and her research projects are related to adopting AI technologies & data mining techniques to understand data and pursue business intelligence in various domains, such as social media, telcommunication and massive online open course (MOOCs) etc.
School / DepartmentDepartment of Supply Chain and Information Management
Related Undergraduate Programme(s)Bachelor of Business Administration (Honours) in Supply Chain Management

Bachelor of Management Science and Information Management (Honours)

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