| Date | 31 July 2024 (Wednesday) |
| Time | 11:15 – 12:45 |
| Name of the activity | Predictive Marketing: Advertising and Promotions |
| Introduction of activity | The workshop on “Predictive Marketing: Advertising & Promotion” aims to provide an opportunity to explore the application of Predictive Marketing. Through the sharing of local and overseas case studies as well as group discussions, students will learn how technology is changing the way they live. A Quiz with attractive prizes will be held at the end of the event. Through these interactive and game sessions, we hope to nurture students’ innovative thinking and stimulate their interest in Artificial Intelligence/Machine Learning in marketing for their future career. |
| Format of Activity | Lecture, Group Discussion and Q&A with prizes |
| Medium of Instruction | Cantonese |
| Introduction to Instructor(s) | Mr. Roy YING Senior Lecturer Department of Marketing A scholar-practitioner with close to 30 years of professional and academic experience in the public and commercial sector committed to improving the employability and competitiveness of Hong Kong graduates by bridging the academia and the employers. Hence, in addition to his role as a Senior Lecturer of Marketing, Roy volunteers much of his time through his role as Advocacy & Policy Research Co-chair at the Hong Kong Institute of Human Resources Management, the largest professional body for employers and HR professionals. |
| School / Department | Department of Marketing |
| Related Undergraduate Programme(s) | Bachelor of Business Administration (Honours) in Marketing Bachelor of Business Administration (Honours) in General Business |
| Quota | 30 |
