Date31 July 2024 (Wednesday)
Time11:15 – 12:45
Name of the activityPredictive Marketing: Advertising and Promotions
Introduction of activityThe workshop on “Predictive Marketing: Advertising & Promotion” aims to provide an opportunity to explore the application of Predictive Marketing. Through the sharing of local and overseas case studies as well as group discussions, students will learn how technology is changing the way they live. A Quiz with attractive prizes will be held at the end of the event. Through these interactive and game sessions, we hope to nurture students’ innovative thinking and stimulate their interest in Artificial Intelligence/Machine Learning in marketing for their future career.
Format of ActivityLecture, Group Discussion and Q&A with prizes
Medium of InstructionCantonese
Introduction to Instructor(s)Mr. Roy YING
Senior Lecturer
Department of Marketing
A scholar-practitioner with close to 30 years of professional and academic experience in the public and commercial sector committed to improving the employability and competitiveness of Hong Kong graduates by bridging the academia and the employers. Hence, in addition to his role as a Senior Lecturer of Marketing, Roy volunteers much of his time through his role as Advocacy & Policy Research Co-chair at the Hong Kong Institute of Human Resources Management, the largest professional body for employers and HR professionals.
School / DepartmentDepartment of Marketing
Related Undergraduate Programme(s)Bachelor of Business Administration (Honours) in Marketing

Bachelor of Business Administration (Honours) in General Business

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