Department of Marketing
Curious about how brands shape your thoughts and everyday life? Join this demo lecture to explore marketing basics, advertising tricks, and consumer psychology. Discover how powerful brands capture attention and influence individuals and society.
Demo lecture, group discussion, game and student sharing
Dr. Winnie CHAN
Senior Lecturer
Programme Director of BBA (Hons) in Marketing
Department of Marketing
Dr. Chan gained working experience in marketing industry and teaching experience in higher education for over twenty years. Her research and teaching interests lie primarily in the fields of consumer behaviour, advertising, and brand management.
Department of Marketing