|Activity||Smart Marketing in Smart Cities: When Smart Brands Meet Smart Consumers|
|Medium of Instruction||Cantonese and English|
Participants can learn the key concepts of degital marketing and the smart technology which adopted in several smart cities. They will also explore how the digital marketers leverage on the business opportunities that derived from smart cities implementation.
|Instructor(s)||Dr. LO Wing To, Lawrence|
Assistant Professor of Department of Marketing
|Related Programme||Bachelor of Business Administration (Honours) (Marketing Concentration)|