|Activity||Smart Marketing in Smart and Sustainable Cities: When Smart Brands Meet Smart Consumers for a Sustainable Future|
|Medium of Instruction||Cantonese and English|
|Description||Participants can learn the key concepts of digital marketing and the smart technology adopted in several smart cities. They will also explore how the digital marketers leverage on the business opportunities derived from smart cities implementation.|
|Instructor(s)||Dr. LO Wing To, Lawrence
Assistant Professor of Department of Marketing
Dr Lo has been in the marketing business for over 18 years and possesses extensive knowledge of marketing, advertising, staff development and IT. His research interests include services marketing, digital marketing and consumer ethics.
|Related Programme||Bachelor of Business Administration (Honours) (Marketing Concentration)|